B站UP主胡先生告诉北京商报记者，大多数业余创作者制作视频仅是由于个人喜好，“短视频是一种十分有效的推广方式，如果你喜欢某部影视作品，你可以为他制作一个宣传视频；你喜欢某位明星，就把他作品的精彩片段做成一个合集；你喜欢某部小说，还可以通过剪辑把你喜欢的演员聚集在一部作品中，自己制作成小型电影；大多数用户上传自己制作的视频时并没有考虑商用、盈利一类的东西，还有很多人现学现卖只是为了跟同好一起分享。”

但谈到版权问题时，“做视频保证要有素材，不论你是安利向、鬼畜向还是剧情向，严格来说的话，视频里使用的音乐、影视片段、配音全都要经过创作者授权，但业余UP主一般不会也没有条件考虑这么多，毕竟作品不涉及商用，版权都通过平台审核方面控制，但那种已经有名气的UP主应该跟业余爱好者不同，涉及盈利的部分应该要更正规才对。”胡先生强调。

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